IFTTT

Simple Automation Platform

User-Friendly

IoT Integration

(487)

From $3.99 / month

IFTTT (If This, Then That) is a user-friendly automation platform that connects apps, devices, and services through simple conditional statements called Applets. Designed with simplicity at its core, IFTTT enables users to automate everyday tasks by creating chains of simple conditional commands that trigger actions across smart home devices, social media, productivity tools, and more, making digital life more seamless without requiring technical expertise.

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Ratings Breakdown

Ease of Use95%

Smart Home Integration92%

Simplicity96%

Customization68%

Reliability82%

Key Features

700+ service integrations

Simple trigger-action model

Smart home device support

Location-based triggers

Pre-built Applet gallery

Custom Applet creation

Mobile app with widgets

Pros & Cons

Pros

Exceptionally easy to use

Strong smart home integration

Approachable for non-technical users

Free tier for basic needs

Quick setup process

Wide range of consumer services

Cons

Limited to simple automations

Minimal data transformation options

No multi-step workflows

Limited customization capability

Occasional reliability issues

Basic error reporting

What is IFTTT?

IFTTT (an acronym for "If This, Then That") is a web-based automation platform that allows users to create simple conditional statements, called Applets, which trigger actions between various apps, services, and smart devices. Founded in 2010, IFTTT has become a popular solution for personal automation, particularly for smart home integration and everyday digital tasks.

Key Features

IFTTT connects over 700 services including social media platforms, smart home devices, weather services, email, calendars, and more. The platform is built around a straightforward trigger-action model where one event ("If This") automatically causes another action ("Then That"). Features include location-based triggers, a gallery of pre-built Applets created by both IFTTT and service partners, custom Applet creation tools, and a mobile app with widgets for quick access to favorite automations.

Who Should Use IFTTT?

IFTTT is ideal for smart home enthusiasts looking to connect various devices and services, individuals seeking to automate personal digital tasks, social media users wanting to cross-post or archive content, and anyone who wants simple automations without technical complexity. It's particularly well-suited for beginners in the automation space and those primarily focused on consumer applications rather than business processes.

Pricing

IFTTT offers a free plan that allows users to create up to 5 Applets. The Pro plan at $3.99/month (or $39.99/year) provides unlimited Applets, faster Applet execution, advanced features like queries and multiple actions, and access to the Pro Applet creation interface. For developers and businesses, IFTTT offers custom pricing plans with API access and developer tools.

User Experience

Users consistently praise IFTTT for its accessibility and straightforward approach to automation. The platform excels at making complex technical integrations feel simple and approachable, with a clean interface and intuitive setup process. While power users may find the simplicity limiting, IFTTT's focus on ease of use makes it an excellent entry point for those new to automation, particularly in the smart home domain.

Bottom Line

IFTTT represents automation at its most accessible, democratizing the ability to connect digital services and devices with minimal technical knowledge. While it lacks the advanced capabilities of business-oriented platforms like Zapier or Make, its straightforward approach and strong consumer service integrations make it the go-to choice for personal automation. For individuals looking to bring more automation into their daily digital lives, particularly around smart home devices, IFTTT provides an approachable and effective solution.

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